A knowledge economy is dependent on quantity, quality and accessibility of information for growth – something greatly facilitated by the Internet (pg 2, Rooney 2005). Knowledge can give power to a business when it is explicit and strategically used (pg 308, Cronin 2001). Netflix accesses this power in a knowledge economy by having a very large database of material. Netflix then optimizes this power because this material is not easily accessible anywhere else. All of Netflix content is high quality, with no adverts and provides a hassle-free watching experience for the viewer at a small monthly cost. Most users believe this cost is justified for their experience, because other video streaming sites bombard you with ads and poor-quality videos. By providing unique information of high quality, Netflix has harnessed power in a knowledge economy.
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